Buccaneer Days
Brand Redesign
Buccaneer Days, also known as, Buc Days, is a two week long, carnival/rodeo, located in Corpus Christi, Texas. For this project, the intention was to create a fun and engaging new look for the festival, signify the changes the festival will have.
My goal was to signify change, as well as to increase attendance, by appealing to a wider, more diverse, demographic.
Rebrand includes:
Logo
Tagline
Poster
Billboard
Social Media Ad
Logo/Tagline
The logo combines the idea of pirates and cowboys to create a fun, family friendly mark, that represents the festivals spirit.
Using a creative twist to an old saying, the tagline represents the change and new look of the festival. Emphasizing the Idea of the Buccaneer, while maintaining the Texan twist to the tagline.
Poster
Social Media Ad
The social media ad is a quick and fun tease to the festivals new look, but also the new offerings the festival will have in the year 2020. With a fun western style audio to support the design and add to the experience.